Instant boost Asia: Stronger together across continents
Sternchemie und Berg+Schmidt Asia: United for lecithin innovation
As part of the initiative “Instant Boost Asia”, the Sternchemie team in Hamburg and our colleagues at B+S Asia, led by Chung Kin Liew, are joining forces to strengthen and further expand our lecithin business across the Asia-Pacific region. By combining German product and application expertise with the deep regional market knowledge of our Asian partners, we are creating tailor-made solutions for instant food applications – from traditional liquid lecithins to highly functional, next-generation functional blends.
Connecting the drops
Understanding market needs and customers’ demands
Led by Chung Kin Liew, the food lecithin team at B+S Asia has long been selling products from our European portfolio. However, local market needs differ substantially. Genetically modified raw materials are much more common, and instant functionality dominates our customers’ product requirements. To continue to meet market demand for safe and healthy foods that are produced competitively and sustainably, the food industry must rethink and embrace new approaches. This is where Sternchemie and B&S Asia come in: We provide market-fit solutions, from locally processed lecithins, to highly functional, value-added, natural product solutions.
Roadmap to Success
From understanding to action
With this in mind, the two teams from different continents put their heads together and developed our roadmap for making our customers future-ready by delivering nature-based solutions for instant food applications across Asia, Australia, and New Zealand.
For reliable Processes and better Products
What is “Instant Boost Asia”?
- New product development: A new SternInstant blend based on PCR-negative GMO lecithin is in the works – highly functional, clean, and locally relevant.
- Market activation: Together, we will visit customers in Australia and New Zealand to identify and understand their needs, showcasing our capabilities and product solutions, and build stronger partnerships.
- Deep colaboration: Workshops, joint visits, and knowledge exchange among our teams in Malaysia and Germany help us align skills, strategy and technologies.
Medium-term, the B+S Asia team is committed to build local production capabilities in Malaysia, further enhancing supply security and customer responsiveness.
Benefits for our customers and partners
Fast
Faster time to market, with proven, ready-to-use, and regulatory-compliant product solutions.
Expertise
Access to expert support from global and local teams to solve production issues and optimize performance.
Robust
Robust sourcing network that ensures quality, supply security and resilience.
Our technical experts, each specialized in their field, are available to assist partners and customers with any problems or challenges. With our tailor-made solutions, we ensure that safe, healthy, and efficient food production becomes simple and scalable.
